Understand your brain. Shape your future.

For those planning ahead, seeking answers, or supporting a loved one, we're building expert-led care to assess, understand, and support brain health.

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WHO WE’RE FOR

Everyone arrives with a different question.

From taking a proactive approach to understanding cognitive changes, everyone deserves access to expert care that puts their needs first.

How do I stay sharp?

No symptoms needed. Get a baseline of your cognitive health and understand your risk factors, including biomarkers when appropriate. There’s likely more you can do than you think.

Are these normal changes?

Changes in memory and thinking often have everyday causes, like sleep, stress, mood, hearing, medications or other health conditions. We look at your whole health, with a clinical evaluation and cognitive assessment, and tell you clearly what’s going on and what to do next.

What does this result mean?

Have a test result or a diagnosis? Get an experienced clinical perspective on what the findings mean for your care.

How do I help someone else?

Supporting someone through changes in memory or thinking? Understand what may be happening and what thoughtful next steps could look like.

WHY PRIMARY BRAIN HEALTH

Brain science and personalized care at your fingertips.

The sooner you know where you stand, the more you can do. And a lot is already here.

At-home assessments that set your baseline in minutes. Evidence-based ways to understand and lower your risk. And for those who need them, treatments from the earliest stages. We help you benefit from what’s available today and stay ready for what comes next, guided by clinicians who already know your history.

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  • A foundation, not a one-off.
  • Today’s options and tomorrow’s.
  • Alongside your existing care.
  • Discreet by design.

HOW IT WORKS

A full picture now. And a guide for what’s next.

Brain health isn’t just about memory. Your history, medications, daily habits, even your hearing, all play a part, often in ways you wouldn’t expect.

  1. Step 1

    We learn about you.

    Share your goals, health history and anything you’ve noticed, at your own pace.

  2. Step 2

    Build your full picture.

    At-home cognitive assessments, a review of your risk factors and, when appropriate, biomarker testing, all interpreted by a clinician in the context of your whole health.

  3. Step 3

    Navigate what’s next, together.

    A personalized plan from clinicians who know your history and the latest evidence, with care from our team or trusted partners, connections to clinical research, and guidance as new options arrive.

There's an extraordinary amount happening in brain health. Progress only matters if people can actually benefit from it.

Melissa Opraseuth

CEO of Primary Brain Health

45% of dementia cases worldwide could be prevented or delayed by addressing 14 modifiable risk factors. There's more you can do than you may think.

OUR EVIDENCE STANDARDS

Serious about the science. Clear about its limits.

Behind your care is a multidisciplinary team of clinicians, scientists and researchers. We track the latest research so you don’t have to, tell you what’s established and what’s still emerging, and explain what it means for you.
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See what Primary Brain Health can do for you.

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Brain health FAQs

Questions? We’re glad you asked.

We offer focused brain healthcare for adults who want to better understand their cognitive health and take charge of it, whether they have new questions or are taking a proactive approach. Our model combines clinical evaluation, thoughtful use of assessments and individualized care. The exact services available depend on your location and clinical fit.

No. Many people want to understand their brain health proactively. The right clinical approach depends on your goals, history and concerns, and on whether testing is likely to provide actionable information.

Occasional forgetfulness can happen for many reasons, including stress, poor sleep, medications and normal aging. But changes in memory can also be linked to underlying health conditions. If you’re forgetting things more often, or noticing changes that concern you, an assessment can help you understand what’s going on and whether further evaluation makes sense.

Many causes of changes in memory and thinking, such as medication side effects, sleep problems, thyroid issues or low vitamin B12, are easier to address when they’re found early, and some can be reversed. For Alzheimer’s disease, the newest treatments are approved only for people in the early stages. A clear picture sooner means more options, and more time to use them.

Our at-home digital cognitive assessment is powered by Linus Health. Its core test, the Digital Clock and Recall, takes about three minutes and looks not just at your answers but at how you complete each task. It has been validated in more than 20 peer-reviewed studies. In one published study of 706 people, it identified cognitive impairment in more than 80% of patients that a widely used paper-based test had missed.

Not everyone needs the same tests. Your clinical team can discuss cognitive assessments, imaging or biomarker testing when they’re relevant to your circumstances and available through the service. Results are interpreted with your clinical history, not in isolation.

Primary Brain Health isn’t an emergency service. If you or someone with you has sudden confusion, trouble speaking, face drooping, or weakness or numbness on one side, call 911.